The Game LLC will operate as the UAE Lottery, offering a range of lottery games and other products “designed to cater to players’ variety of interests and financial preferences”, the GCGRA said.
GCGRA chairman Jim Murren said the launch of the UAE Lottery is “a pivotal event that not only marks the establishment of a disciplined world-class regulatory framework for lottery activities but also underscores our commitment to nurturing a secure and enriched commercial gaming environment in the UAE”.
Who is The Game LLC?
There is little online about The Game LLC, however. The GCGRA describes the business as “a commercial gaming operator specialising in game development, lottery operations and gaming-related content”.
It is a subsidiary of Momentum, an Abu Dhabi-based business that claims expertise in mobile games development and publishing, virtual reality, igaming and esports management.
The company has not yet commented on the licence award, and it remains unclear when it plans to launch the UAE Lottery.
More to follow…
Original article: https://igamingbusiness.com/lottery/gcgra-uae-lottery/
