Rivers joins the operator after 18 years with Bell, where he was most recently director of brand marketing and sponsorship, with responsibility for driving the business’s national sponsorship strategy.
Prior to this, he spent time as director of strategic alliances at Lycos Media and had a spell as director of sales and marketing for eyeReturn.
Rivers will report to PointsBet Canada chief commercial officer Nic Sulsky in his new role.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/pointsbet-confirms-latest-canada-hire-as-rivers-takes-marketing-role/
