Queen Casino, a brand under online gaming services provider Lowkey Ltd., has announced an official partnership with German football club Borussia Mönchengladbach (BMG).
This collaboration marks a significant step forward for both organizations, leveraging their strengths to bring enhanced experiences to customers and fans, according to Queen Casino.
The partnership went into effect on August 23rd and saw Queen Casino become an official partner of BMG. According to Queen Casino, the agreement underscores its commitment to supporting fan-favorite sports and engaging with a passionate global fanbase.
“We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters,” said Samuel Deri Divina, Director of Lowkey. “This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”
The key highlights of the partnership, as noted by Queen Casino, include the following:
- Exclusive Rights: Queen Casino will enjoy official branding opportunities and visibility during BMG’s Bundesliga home matches, which are advertised in selected target markets.
- Digital and Social Media Engagement: The partnership will extend to digital platforms, with Queen Casino integrating its brand into BMG’s Japanese social media channels, particularly targeting the Japanese fanbase.
- Hospitality and Merchandise: Queen Casino will offer unique experiences and exclusive merchandise, allowing fans to engage more closely with BMG.
Philipp Havermann, Head of Internationalization and Brand Partnerships of Borussia Mönchengladbach, expressed his enthusiasm about the partnership: “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”
According to Queen Casino, the partnership reflects a shared commitment to excellence, innovation, and community engagement. “Queen Casino and Borussia Mönchengladbach are dedicated to providing high-quality entertainment and building meaningful connections with their audiences,” it added.
Original article: https://www.yogonet.com/international/noticias/2024/08/29/76873-lowkey-ltd-39s-queen-casino-partners-with-german-club-borussia-mnchengladbach
