Mobile games developer Playtika has entered into a definitive agreement to acquire SuperPlay, a mobile gaming company based in Tel Aviv, Israel. The purchase price is for $700 million, with additional contingent consideration of up to $1.25 billion, subject to achieving certain financial targets over three years.
According to the developer, the transaction is expected to add an experienced team to Playtika with a track record of launching new, successful games, and is set to become “a meaningful growth driver for Playtika once consummated.” The transaction is expected to close in the fourth quarter.
“Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has emerged as expert game makers with two successful titles – Dice Dreams, a fast-growing Coin Looter game, and Domino Dreams, a popular Board game, and two more games currently in development,” notes Playtika.
In 2024, both Dice Dreams and Domino Dreams have grown rapidly, boasting a combined 1.7 million Average Daily Active Users as of August. Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika.
Robert Antokol, Chief Executive Officer, Playtika
“We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities,” said Robert Antokol, Chief Executive Officer at Playtika. “SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide.”
“We’re incredibly excited for this opportunity,” said Gilad Almog and Eyal Netzer. “It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights.”
The boards of both Israel-based companies have approved the deal. The final acquisition price is subject to “certain financial targets for 2025, 2026, and 2027.”
Those include adjusted earnings before, interest, taxes, depreciation, and amortization (EBITDA) and sales objectives. The acquisition is expected to boost Playtika’s exposure to the board and coin looter segments of the mobile gaming space.
Shares of Playtika are off 22% over the past 12 months. In the more than three years since the company’s initial public offering (IPO), investors have fretted about monthly user growth and a dependence on a small number of titles.
The purchase of SuperPlay could relieve some of those concerns by bringing in new growth outlets into the Playtika portfolio — one that has grown via acquisition and includes some of the highest-grossing mobile games in the various app stores.
Original article: https://www.yogonet.com/international/noticias/2024/09/19/79250-playtika-to-acquire-mobile-gaming-company-superplay-for-up-to-125-billion
