In an interview with Yogonet at the G2E 2024 event in Las Vegas, Kevin Cunningham, Head of Commercial Pre-Sales at Kambi, discussed the company’s performance, the innovations they are bringing to the sports betting market, and their expansion into key regions such as North America and Latin America. Cunningham also discussed Kambi’s strategic focus on modularizing its services and its plans for Brazil, as the South American nation prepares for a regulated market.
What can you tell us about Kambi’s showcase at G2E? Was it a busy show for the company?
Yes, it’s been a few busy days here at G2E. We’ve had meetings with our existing partners and potential new prospects, and connected with various groups across the industry. It’s been great to showcase our platform and products and keep Kambi’s name in the public eye. Overall, it’s been a very productive event for us.
What were the main things people visiting your stand were most interested in learning about Kambi and its offerings?
Kambi is widely known as a turnkey sportsbook supplier, but over the past year, we’ve focused on modularizing our service—breaking it into different components. The main point of interest during this event has been our Odds Feed+ product. This allows operators to choose select sports from Kambi’s offering, rather than taking the entire range.
If a client is only interested in specific leagues or sports, they can now approach us with a tailored request. This approach has opened up many new partnership opportunities and has been a major talking point.
That sounds like a highlight. Are there any other developments in Kambi’s proposition that you can point out?
Yes, we’ve also continued expanding our existing products. For example, we’ve extended our Bet Builder solution to now offer live options across multiple sports. Additionally, we’ve expanded our esports offerings with Abios, which recently launched a pre-match esports Bet Builder product.
So, we’re building on what we already offer, continually expanding to give our partners more flexibility and enhancing the user experience for their customers.
Which markets have shown interest in your services over the past few days? While the U.S. is a key market, Kambi also has an international presence.
In North America, we’ve had discussions with both commercial operators and various tribal groups. Working with tribes has been a significant focus for us, especially as we launch new retail properties in different states. That’s been a big part of our meetings during G2E week.
On a global level, Latin America is a long-term growth market where we see a lot of potential. We’ve had several meetings with groups from various Latin American countries. Brazil, in particular, with its upcoming regulatory changes, has been a major topic for everyone, and it’s been a big focus for us as well.
You mentioned Brazil. Is it an important market for Kambi?
It’s very exciting for us. We have several existing partners that will be launching in Brazil, and it’s always great to see them enter new markets. Our biggest recent signing was with KTO, a Brazilian group, and we’re thrilled to have them on our platform. They chose Kambi because of our strong focus on compliance and product offerings. That’s a solid reflection of how prepared we are to enter the Brazilian market.
We’ve put a lot of effort into fine-tuning our product for this market, and we’re confident we can help KTO, as well as other partners, thrive in what’s going to be a very competitive environment.
Lastly, every market is different, but are you noticing any specific trends or demands from operators in terms of what they expect from Kambi?
At a macro level, we’ve seen a trend towards operators wanting greater flexibility and control over various products. For some, this means wanting more control over trading, while others prefer not to be involved in trading at all but want to be hands-on with the front-end design.
Kambi’s modular approach caters to these diverse needs, allowing operators to pick and choose which areas they want to control, while still benefiting from a strong product that offers the flexibility they desire.
