Affiliate marketing company Game Lounge has acquired Meneer Casino, a prominent Dutch iGaming affiliate website. With this acquisition, Game Lounge aims to expand its standing in the Dutch market amid a surge in legal, monitored online gaming activity across Europe.
The acquisition brings Meneer Casino, operated by Two Kings Consultants B.V., under Game Lounge’s expanding portfolio of online affiliate sites. A provider of reviews and guides on licensed online casinos, Meneer Casino has become a trusted resource for Dutch players navigating the country’s regulated gaming landscape.
Through leveraging its resources and technology, Game Lounge hopes to widen Meneer Casino’s reach among Dutch audiences while maintaining its focus on responsible gaming content.
Game Lounge CEO Richard Dennys described the acquisition as aligned with the company’s expansion strategy into high-potential markets such as the Netherlands, which recently introduced more stringent iGaming regulations.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Dennys. “Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Meneer Casino’s founder and chief editor, Martin van Geest, said: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
The acquisition deal was brokered by Corfai Capital’s Ben Robinson, who commented: “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
Original article: https://www.yogonet.com/international/noticias/2024/11/12/84976-game-lounge-expands-dutch-market-presence-with-acquisition-of-meneer-casino-
