Slotegrator, a game aggregator and iGaming solutions provider, published an interview with Sofia Sverdlova, Head of Marketing at GameBeat, a casino game developer. Read about what settings are the most important for localization, what regions are the most active at the moment, and what modern players expect from online casinos.
GameBeat was founded in 2019, however, its five years of existence were very productive — the studio can boast over 30 titles in its portfolio, all of which are based on players’ preferences and thorough research.
The provider operates worldwide and knows what it takes to become successful in different iGaming markets. Asian players, for example, like to see prosperity symbols, while Western markets prefer pop culture. Sofia highlights that localization is very important to succeed in every particular market, and this is not just introducing different themes:
“Any provider should offer the games in the local language and adapt the UI elements (like color schemes, currency symbols, or icons) to the region to make the gameplay more accessible and appealing. Also, I’d love to highlight the importance of flexible RTP.”
Sofia also shared her vision of gambling geo — she confirms the growing potential of promising Latin America and recommends paying attention to this region: “With its well-known love to crash games, I’d also recommend paying attention to the choice of settings: diamonds and gold, food, and football are all yours to experiment and conquer the market successfully.” Sofia also mentions perspectives of Africa for GameBeat: “The reasons why we should look closer there are almost the same as with Latin America — the large population, changes in regulatory frameworks, and expanding mobile penetration.”
Talking about mobile gaming, Slotegrator discussed player habits with GameBeat. One of the insights was that it takes 50 spins for a player to decide whether he or she will play this game again — this tells us how fast users understand what they like and how quickly operators need to interest them.
Read the full interview on Slotegrator’s website and learn more about GameBeat’s plans for the future, and attitude to game development.
Original article: https://www.yogonet.com/international/noticias/2024/11/13/85183-gamebeat-talked-to-slotegrator-active-markets-players-needs-and-trends
