Sports betting and iGaming operator BetMGM has announced an extension of its partnership with the NHL’s Vegas Golden Knights through the 2026-27 season. As part of the agreement, BetMGM will continue as an official betting partner of the Vegas Golden Knights with prominent signage on the Knight Tron and throughout T-Mobile Arena as well as co-branded content and exclusive promotions.
The partnership also features multiple fan engagement opportunities including watch parties and Toshiba Plaza activations, the parties announced.
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases. Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
Throughout the season, BetMGM will host watch parties featuring team mascots at various MGM Resorts properties. The operator also will plan activations in Toshiba Plaza during select Golden Knights home games where fans can begin the BetMGM mobile app registration process for the chance to win prizes.
“BetMGM is a long-standing partner with the Golden Knights and a brand synonymous with this great city,” said Vegas Golden Knights President and CEO Kerry Bubolz. “We look forward to continue working together on events and activations that we know entertain our fans.”
Lance Evans, SVP of Sports and Sponsorships, MGM Resorts, said: “The Vegas Golden Knights play a core role in the Las Vegas sports and entertainment experience and it’s a privilege to welcome both local and visiting fans to our properties before, during and after games. Together with BetMGM, we look forward to co-hosting events that will allow guests to engage with their favorite teams in new and exciting ways.”
BetMGM also informed that new customers who download the BetMGM app and verify at one of BetMGM’s nine retail sportsbooks within walking distance of T-Mobile Arena will receive a first bet offer of up to $250 paid back in bonus bets if their first bet loses (offer only available in Nevada; bonus bets are non-withdrawable and expire in seven days.)
BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop.
Original article: https://www.yogonet.com/international/news/2024/11/15/85423-betmgm-extends-multiyear-partnership-with-vegas-golden-knights-through-202627-season
