January’s first edition of ICE Barcelona will feature a program of content, discussions and C-suite networking curated specifically to meet the needs of the newly regulated market in Brazil and the broader opportunities which exist in Latin America.

ICE 2025 will feature a three-day program dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live up to that accolade when we welcome the world industry to our new Barcelona home in January. 

Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end, we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators, and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexico, headlines the World Regulatory Briefing taking place Monday 20 January, when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favors casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for helping to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business, Brazil and Latin America consistently top the list.”

By attending ICE Barcelona, gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America, and find the right organizations to collaborate with. For anyone with an interest in Latin America, and in particular the Brazilian iGaming market, ICE Barcelona is undoubtedly the place to be.”

Original article: https://www.yogonet.com/international/noticias/2024/11/20/85852-latam-and-brazil-to-take-center-stage-at-ice-39s-inaugural-edition-in-barcelona

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