iGaming and sports betting operator BetMGM has announced the appointment of Casey Hurbis as its new Chief Marketing Officer. Reporting directly to BetMGM Chief Revenue Officer Matt Prevost, Hurbis brings 30 years of consumer marketing expertise to BetMGM’s leadership team.
“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team,” said Prevost. “Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”
Over the past three decades, Hurbis has spearheaded strategies in consumer engagement, digital advertising, partnership development, experiential marketing, and more — expertise that BetMGM says will evolve into big-impact initiatives for the brand.
Most recently, Hurbis served as Chief Marketing Officer at Rocket Mortgage, where he led marketing strategies for the leading retail mortgage lender. Highlights of his tenure include consecutive No.1 rankings on USA Today’s Ad Meter for Super Bowl commercials and the launch of the Rocket Mortgage Classic, which has become the most awarded event on the PGA Tour.
Hurbis said: “Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences.
“I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”
Before joining Rocket Mortgage, Casey spent 24 years in automotive marketing, culminating in his role leading advertising and communications for FIAT and Alfa Romeo.
Alongside his brand-building expertise, Casey is committed to philanthropy, supporting organizations such as the Special Olympics, the Salvation Army, and Bethany Christian Adoption Services. He also serves on the Board of Directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators, and the Detroit Sports Commission.
Hurbis and BetMGM’s creative agency of record, Highdive, previously collaborated on three top-ranked Super Bowl campaigns at Rocket Mortgage.
Original article: https://www.yogonet.com/international/news/2024/12/10/88147-betmgm-appoints-former-rock-mortgage-executive-casey-hurbis-as-chief-marketing-officer
