With a new edition of ICE just around the corner —the first to take place in its new home of Barcelona— gaming companies from all over the world prepare to showcase their latest products and services at the first major industry show of the year.
Among them is iGaming turnkey solutions provider Soft2Bet, which will utilize the show as a platform to highlight its latest updates and achievements, in addition to exploring opportunities for networking and new partnerships.
To learn more about the company’s plans for the event, Yogonet held an exclusive interview with Ben Scobie-Trumper, Senior Sales Manager at Soft2Bet. With 15 years of experience in the gaming industry, Scobie-Trumper is responsible for driving sales of the company’s gamification engines (MEGA) and turnkey platform in regulated markets.
What are your expectations for the upcoming edition of ICE? Do you anticipate it to feel different from past shows, being the first one to be held in Barcelona?
ICE has always been the gold standard for bringing together the brightest minds and leading players in the industry. With its move to Barcelona, we anticipate the same level of excellence, enhanced by the fresh energy and opportunities this dynamic city provides.
As the year’s first major event, ICE offers the perfect platform to present our latest updates and innovations to our partners, strengthening relationships and driving new collaborations. The change in location adds an exciting new dimension, creating a vibrant space for meaningful connections and groundbreaking ideas and it’s a little warmer than London too.
What will be the main products and services the company will highlight this time around? What should attendees approaching the booth expect from the company?
Everybody is asking, “What’s next for Soft2Bet?” Is it the next engine? The next deal? The next license? At the heart of our showcase are solutions crafted to streamline operations and deliver exceptional experiences for players.
We will start this year with a workshop introducing the latest MEGA solution and platform updates. Scheduled for 21st January at 2:00 PM, this session will highlight how MEGA transforms player engagement and drives results through smart, scalable gamification tools. Beyond MEGA, we’ll also explore our platform’s growth and market expansion, with all services now available in nine jurisdictions and plans to add New Jersey and Spanish licenses in the near future.
This is the chance to see how gamification can genuinely level up your business strategy. Be sure to register and learn more here.
Soft2Bet's stand at ICE London 2024
How would you describe the industry’s current demands? What markets, verticals and trends do you anticipate will draw the most attention during the expo?
The iGaming industry is focusing on immersive experiences, with trends like virtual reality (VR) gaming and AI-driven personalization transforming how players interact with platforms. Markets in Latin America and Asia are drawing significant interest, while verticals such as eSports betting and mobile-first gaming continue to gain momentum.
Gamification also remains a hot topic, with features like levels, achievements, and social challenges proving to be powerful tools for player engagement and retention. These innovations are set to be key talking points at the expo, reflecting the industry’s shift toward delivering more personalised player-centric experiences.
The event comes as we enter a new year for the gambling industry. What is your assessment of the company’s performance in 2024, and what should we expect from it in 2025?
2024 was a remarkable year for Soft2Bet, marked by progress, innovation, and industry contributions. We continued to expand the impact of MEGA, including our casino and sportsbook solutions, as well as our turnkey offerings. These advancements showcased how MEGA helps businesses stand out, boost player engagement, and increase LTV while ensuring sustainable revenues. This led to MEGA winning the unique selling point award at the B2B Sigma Europe awards.
From sharing our expertise to educating the industry on maximizing gamification’s potential, we’ve built a strong foundation for future growth.
To cap off the year, we released a comprehensive report detailing our 2024 achievements, key industry analytics, and insights into what’s next for 2025. This report highlights where the gambling industry stands today, and the trends shaping its future, and can be accessed here.
Looking ahead to 2025, you can expect even more innovation, new market entries, and solutions designed to keep driving value for our partners and players alike. Stay tuned!
