BetMGM has announced a collaboration with global content distributor Fremantle. The exclusive multi-year partnership provides the online gaming operator with intellectual property rights for game shows The Price is Right and Family Feud.
The partnership establishes the foundation for BetMGM to create customized online casino content around both game shows. Under the agreement, the operator will be able to leverage the brands for slots, table games, and non-traditional casino games.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said Adam Greenblatt, Chief Executive Officer, BetMGM. “Family Feud and The Price is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive integrations for Family Feud and The Price is Right. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations, according to a press release.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both.”
“This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of The Price Is Right and Family Feud connect with the shows in fresh, immersive ways.”
The BetMGM online casino is home to over 3,500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, Loot’En Khamun, and the Dead Sea Scrolls.
Original article: https://www.yogonet.com/international/news/2025/01/21/92574-betmgm-secures-exclusive-online-casino-content-rights-to-family-feud-the-price-is-right
