Optimove is moving into 2025 with momentum, says chief executive officer and founder Pini Yakuel. The 500-strong team is looking to cross more milestones this year with potential acquisitions ahead. Yakuel explains why he’s so excited about the coming year for the company. He reveals the key launches and product expansions for 2025 that will play to Optimove’s strengths including the all-new Optilive tool for live sports marketing, and Optimove Ignite+ which is set to accelerate growth for operators.
Original article: https://igamingbusiness.com/marketing-affiliates/crm/optimove-ceo-interview-ice-2025-plans/
