Sports data and content provider FeedConstruct has announced a new partnership with World Curling, the governing body for the Olympic winter sport of curling, thus “expanding its commitment to sports innovation and fan engagement worldwide.”
The partnership will grant exclusive international betting rights to FeedConstruct for the Pan Continental Curling Championships, European Curling Championships, Women’s and Men’s World Curling Championships, and the World Mixed Doubles Curling Championship.
Leveraging FeedConstruct’s expertise, World Curling will be able to focus on integrity and fair play from these broadcast events while also increasing the fan engagement experience in a new and data-rich manner.
World Curling Commercial Strategy Lead James Beatt said: “We are excited to begin our partnership with FeedConstruct. World Curling has been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process. I look forward to working with Narek and the FeedConstruct team.”
“We’re thrilled to partner with the World Curling to bring the excitement of curling to a broader audience,” said FeedConstruct CEO Narek Harutyunyan. “Through this partnership, we’re committed to enhancing fans’ connection to the sport.”
“By covering Exclusive International Betting Rights, we aim to deliver an immersive experience that highlights the thrill of each championship, while supporting the highest standards of integrity in sports.”
In other recent news, FeedConstruct also partnered with Altenar, a turnkey sportsbook provider, to enhance its platform with FeedConstruct’s Scouting Data, Odds Feed, and Sportify exclusive package.
Altenar is a provider that delivers customizable sportsbook offerings to operators worldwide. By partnering with FeedConstruct, Altenar will gain access to its data service, “further enhancing its ability to provide its clients with top-tier betting products.”
Original article: https://www.yogonet.com/international/news/2025/02/11/94792-feedconstruct-partners-with-world-curling-to-secure-exclusive-international-betting-rights
