Announced yesterday (19 February), an ACMA investigation revealed Network 10 aired gambling ads at prohibited times during a live sports event. Four adverts were shown during a broadcast of the first practice round of a Formula One Grand Prix.
The Commercial TV Code of Practice states gambling adverts cannot feature in broadcasts of sporting events between 5am and 8.30pm. This includes the five minutes before and after the event.
ACMA noted practice rounds and qualifying rounds for motorsports are subject to the same restrictions on gambling advertising as the main event. As such, Network 10 was deemed to have breached regulations by showing the four adverts.
First-time offence for Network 10
However, ACMA acknowledged this is the first breach by Network 10. The broadcaster noted the adverts were shown as a result of human error and it has taken steps to avoid similar issues in the future.
According to ACMA, Network 10 voluntarily improved the planning, checks and balances it has in place for advert scheduling. At ACMA’s request, it also agreed to review its processes to introduce additional quality controls.
On top of this, Network 10 has committed to training staff and supplying a written progress report to the ACMA.
“Broadcasters should have strict controls in place to ensure compliance with the restrictions on gambling ads during sporting events,” ACMA member Carolyn Lidgerwood said. “ACMA will closely monitor these actions and Network 10’s compliance with the broadcasting and online gambling advertising rules.”
While this is a first breach for Network 10, its 10 Play streaming service was reprimanded last August. 10 Play breached online gambling advertising rules during two live-streamed sports events.
Original article: https://igamingbusiness.com/marketing-affiliates/marketing/acma-raps-network-10-gambling-adverts/
