Last month, the highly anticipated ICE 2025 edition marked a notable shift as the event relocated from London to Barcelona for the first time. Industry leaders and key stakeholders gathered to explore the latest innovations, forge new partnerships, and assess emerging market trends. Among the standout exhibitors was EGT, which showcased an extensive product portfolio and engaged in strategic discussions to expand its global footprint.
As the dust settles on this event, Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT, in an interview with Yogonet, shared her insights on the company’s performance at ICE Barcelona, the market reception of its latest products, and what 2025 holds for the company as it continues its trajectory of growth and innovation.
This year’s ICE was held for the first time in Barcelona. Did the new location meet your expectations and how do you assess the company’s performance?
Indeed, the relocation of ICE was a significant event in itself. I can say that Barcelona definitely lived up to my expectations, opening up new horizons for business development. The show was a great success for us. We had the opportunity to hold fruitful meetings with our current partners, as well as demonstrate our rich portfolio to many potential new clients and start new promising partnerships.
What were the main highlights in your product selection for the exhibition and what feedback did you receive about them?
The visitors to our stand, which was one of the largest at the show, were able to see a lot of novelties. Among them were 2 slot cabinets from the brand-new Supreme Series – S 32-32 St and S 32-32 Up. Powered by Exciter IV platform, they fascinated our guests with their frameless displays, delivering outstanding visual precision and sophisticated design with user-friendly ergonomics, guaranteeing ultimate comfort during play.
On display was also the latest addition to EGT’s jackpot portfolio – the Asian-themed Zhao Cai Shuang Yu, as well as the new multigames from the Supreme Selection slot series.
The jackpot captivated our guests with its 2 games: Prosperity Strike and Rising Coins, providing players with the chance to win each of its 4 levels with any bet, with higher bets increasing the likelihood of hitting the highest Grand level.
The Mega Supreme Fruits, Supreme Red, and Bonus Prize Bonus Buy Supreme Selection mixes showcased a host of new titles, offering a wide choice of different themes, high winning chances, and attractive bonuses.
The selection of new developments was complemented by EGT’s new ETG developments – the S 32 T terminal, as well as new gaming mixes, which also aroused great interest among attendees.
The event came as we entered a new year for the gambling industry. What is your assessment of EGT’s performance in 2024, and what should we expect from the company in 2025?
I am glad that 2024 was a very successful year for EGT. We launched many new products that quickly found their place in some of the most renowned gaming venues in the world. Eloquent testimony to the high recognition we were given by our customers, partners, and industry experts were the numerous awards we received from various prestigious competitions during the year.
We also continued to invest in the modernization of our factories, supplying them with the most advanced machines on the market. This way, we achieved automation and robotization of a lot of production processes, which unlocks enormous potential that is yet to be unleashed.
In 2025, we will strive to maintain and strengthen our leading positions on a global scale by entering even more markets while enhancing our footprint in the jurisdictions where our products are already well-known and highly appreciated by players. We plan to achieve this by further investing in our manufacturing and R&D activities, which will allow us to continue creating cutting-edge gaming solutions that set industry trends.
