BetMGM is premiering its first online casino commercial, featuring company brand ambassador Jamie Foxx. Debuting March 4, the 30-second spot entitled “Vegas Lights” showcases the relationship between the online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.
“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand.
The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s agency of record, Highdive, the spot was directed by award-winning duo The Malloys, with Superprime, and shot with cinematographer Jeff Cronenweth.
Vegas lights up when you play with @BetMGMCasino . Now it’s your turn. Download the app and tap into that magic! #ad pic.twitter.com/g7seZB6ucH
— Jamie Foxx (@iamjamiefoxx) March 4, 2025
Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”
The commercial will air in the five markets across North America where BetMGM Casino currently operates, including Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.
AJ Mazza, Brand Director, BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set were irresistible, and it was an honor to collaborate with him.”
Original article: https://www.yogonet.com/international/news/2025/03/06/97197-brand-ambassador-jamie-foxx-stars-in-betmgms-first-online-casino-ad
